Jean-Pierre Cuoni, A Banker With Heart
BY CHRISTOPHE VUILLEUMIER, IN COLLABORATION WITH NOËLLE DEMOLE
This is the fascinating story of the creation of EFG Private Bank in 1995. Biography of the creator, with L. Howell, of the international bank EFG as well as of the name private banking. During his career, adored by some and sometimes decried, he defended ethics and loyalty in the world of finance and upset the traditional management model of the banking institution by betting on the independence of its collaborators.
New book (available in both English and French) available for sale in all Swiss bookstores/libraries, and internationally through several online platforms as of the 1st of September 2022!
A story on the fascinating but complex world of Private Banking in Switzerland…
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ABOUT THE BOOK
Jean-Pierre Cuoni, also known as ‘Papou’, was the founder, president and former chairman of EFG Private Bank, one of today’s most influential Swiss private banks in the world. With about CHF 131.2 billion AUM EFG Private Bank offers private banking and asset management services and is headquartered in Zurich, Switzerland.
EFG Private Bank operates in 40 locations worldwide, with more than 3,151 employees. Born in 1937 in Lucern, Cuoni, fondly referred as a ‘Private Banking Giant’ by the industry, has been characterized as an extremely influential individual with a rare charisma and empathy towards everyone he encountered.
At age 57, Cuoni was the first ever to transform and re-invent the Swiss private banking world, as he decided to leave the tradi- tional ‘way of doing things’ to create a new business model never seen before in the country.
Together with his trusted American right hand, Lawrence ‘Lonnie’ Howell, and with the financial help of the Greek oil and shipping billionaire Spiros Latsis, EFG Private Bank was a dream that became reality in 1995.
After 35 hard-working years in banking, Cuoni wanted to create a new bank of his own – something that would imbibe his vision. Referred often as the father of the term ‘Private Banking’, Cuoni was sometimes criticised but often adored by those who knew him.
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ABOUT THE AUTHORS
Noëlle Demole is pursuing a PhD in Criminology at the University of Cambridge after having completed a Master’s degree in Negotiation & Conflict Resolution at Columbia University. She was also invited to give a TEDx talk in 2019 titled ‘Dancing with Danger’. In addition, she is the founder and CEO of the non profit Shere Khan Youth Protection, which provides aid to homeless children and teenagers in the South of India.
She works for Bank Julius Baer to combat money laundering and terrorism financing. Noëlle was lauded by the Forbes 30 Under 30 (DACH region) in 2020 for her investment in humanitarian work. Nominated to the Forum of the 100, Noëlle is also being trained to become a specialist in shark freediving and practices boxing regularly.
Christophe Vuilleumier is a Swiss historian. He is a member of various Swiss intellectual societies, including the committee for the Swiss Society for History. He has written several works on the history of imprisonment, as well as on espionage, the First World War, war crimes and the history of pandemics.
He is an associate researcher of the Institute of Humanities in Medicine at the University of Lausanne and a guest author of the Zurich Landesmuseum. He frequently publishes in the Swiss press and is a guest on different radio and television platforms. Nominated to the Forum of the 100 in 2016, he manages the Études historiques collection for Slatkine.
A compelling doc-drama based on the book is in the making since 2023…Stay tuned!
JEAN PIERRE CUONI, A BANKER WITH HEART
JEAN PIERRE CUONI, A BANKER WITH HEART
“Our service at EFG Bank is
equal to none. This is a statement that I know but cannot prove
in front of you today.
I can only invite you to come,
use us and find it out!”
– Jean-Pierre Cuoni
